Hello! Today, I want to talk about the globalization of the Korean beauty industry, which is gaining worldwide attention. The Korean beauty industry, especially K-Beauty, has captured the hearts of consumers around the world with its innovative products and unique beauty philosophy, achieving great success in the global market. Background of K-Beauty’s Global Expansion Since the late 1990s, with the Hallyu wave, Korean cultural content such as K-pop and K-dramas began to gain popularity worldwide. This naturally led to interest in Korean beauty products and beauty philosophy, laying the groundwork for the globalization of the Korean beauty industry. Success Factors of K-Beauty Innovative Product Development: K-Beauty continuously introduces innovative products…